How Should Your Business Stand Out At A Trade Show?
Head to any trade show, and what you’ll be presented with is a diverse, fascinating slice of any particular industry. It might be a marketing event where SEO firms and digital videography services are gunning for your attention, or it might be a sustainability show where business boast about just how much environmental good they’ve achieved that year. All in all, these shows are vibrant and interesting places, and can teach you a great deal about the sector you’re currently involved in.
Hosting a show might feel like another story. In order to get everything right you have to plan a fair amount, and make sure the details are in place. Small measures, like making sure you have enough entertainment or interactibility at the booth is one thing, another is ensuring you have the correct marketing materials to hand out so people won’t forget you can be another.
But how are those priorities planned for, and what difference does it make? In this post, we’ll discuss that and more:
Consider Value For Time Spent
It’s important to understand that your booth will be one among many at the event, and perhaps you may be first depending on where your booth is oriented. For this reason, it’s important to give your attendees a good impression before they go on to explore more. You can achieve this by considering the value per time spent at your booth. That might include using demonstrators to discuss your idea, using a VR booth for sale to add interactivity, providing freebies to those who engage, and having enough people to correctly manage the flow of people in and out of your trade tent or booth space.
Cultivating an Engaging & Approachable Team
It’s important to talk to your team and go over the smaller elements of how you’ll connect with your audience. This might involve discussing the points of a new product you hope to share, putting together an interactive questionnaire, or even showing demonstrations that allow visitors to become involved. This takes practice and planning, but you can also hire presenters with good communication skills to help you if certain staff members are uncomfortable or find it hard to do so. A little support goes a long way.
Implementing Social Media Strategies For Trade Show Buzz
It can be nice to continually promote your presence throughout the day, and this can be achieved in one of numerous ways. To start with, you might implement a strategy for a sense of trade show familiarity and buzz, perhaps taking pictures with a fantastic cutout or character, or pushing a hashtag people can connect with at the event. You might also implement a challenge such as asking guests to post about you on their social media page for a chance to win a big prize through a raffle. Increasing rewards and intractability, especially if they’re tangible like actual freebies, can put a smile on many faces.
With this advice, you’ll be sure to stand out at a trade show, from start to finish.
