Top tips to make your business more appealing to potential customers

Most businesses exist at the “surviving” level for the first couple of years. During that period, they’re just trying to get by — a significant number of businesses end up closing their doors for good within the first two years, so in some ways, a business that reaches its second birthday can be considered a success.

Can you make your business more appealing to customers? Yes, you can. How you go about doing this though differs from company to company. It is going to depend on what your customers want to see from you, what they are looking for, and what they expect from a company such as yours. Having said that, there are some general rules that you should be following to make your business more appealing, and that’s where we come in. We’ve got the insights that you need, so if you’re interested in learning more, keep reading!

Research the Market 

There’s a good and bad time to grow a business, and most of it comes down to the state of the economy. If the economic climate is poor, then it’s nearly always best to hold off on any expansion plans until things are level again. 

But let’s assume economic conditions are good. Now you’ll need to think about how you’re going to expand. Your first step should be to conduct as much research as possible. That means looking at your industry, what your competitors are doing, and anything else related to your business, and then looking for opportunities. It’ll take a little work and time, but eventually, you’ll spot something. 

Focus on Branding

Your brand is arguably one of your organisation’s most important assets, giving your business an identity, making your business memorable, encouraging consumers to buy from you, supporting your marketing and advertising, and bringing your employees pride. In today’s competitive business landscape, a strong brand can provide a competitive advantage.

A business with a well-established brand can differentiate itself from its competitors and increase its market share. A strong brand can also help to attract and retain top talent, as employees are often attracted to companies with a strong reputation and brand identity.

One easy way to boost your branding is to invest in stand-out business cards, perfect for businesses who believe in the importance of first impressions. A Business Card is a constant, physical reminder of your brand. People won’t look at them all the time, but if they have them on their noticeboard, desk or fridge at home – you’re in their eye line more than with an email.

I love a business card with a bit of pizzazz, these are the cards that I find very hard to ignore because they are so eye-catching, like those that use metallic foil designs from Aura Print. From sophisticated and elegant favourites such as gold, silver, and rose gold, to bold and unique shades such as copper, holographic, and brilliant blue, they make sure they have the perfect match for your branding.

Make your website user-friendly

Your website does not have to be an all-singing-all-dancing webpage. Keep it simple and professional and most importantly easy to use. Do the customer’s job for them and make all the relevant and required information either easy to see at first glance or easy to find in a few clicks. Keep the website navigation clear and concise to avoid customers leaving your website without what they came for and in turn potentially losing their custom.

Up your packaging game

Packaging isn’t just a means to encase your products; it’s a tool for telling your brand’s story and elevating your market presence. With effective packaging solutions, you can capture your consumers’ attention, convey your brand’s identity, and enhance the overall customer experience. Packaging is your product’s first point of physical contact with your customers. It goes beyond protecting the contents; it conveys your brand’s essence. A well-designed package can showcase quality, reliability and the distinct value of your offerings.

Creative packaging solutions can set your business apart, increase product desirability, and contribute to brand recognition. By choosing captivating designs, practical functionality, or environmentally friendly options, your brand can cater to a diverse range of consumer preferences.

Work On Your Customer Service

One of the most demanding areas of any business is customer service. Customer service is important to your business because it helps to retain customers and extracts more value from them. When you offer fantastic customer service you can recoup acquisition costs and cultivate a loyal following. According to a Zendesk study, as much as 42% of B2C customers showed more interest in purchasing after experiencing good customer service. 

You do not understand the number of businesses who try to skip out on this and don’t bother putting the effort in when it comes to their customer service. Yes, these are the businesses that are going to fail as they won’t be able to keep a hold of their customers for long. Customer service is perhaps the thing that they care about more than anything else, even more so than your product or service, which means you need to understand what a big deal this is.

To work on your customer service, you need to do things like add a live chat option so that you can reduce the wait on the phones. You need to add another language if you can so it’s easier for some people to communicate and so on. Whatever makes the life of your customer easier or better, that’s what you should be doing.

Don’t Get Too In Their Face

If there’s one thing that customers hate it’s businesses who get too in their face. They get it, you want their attention, but there is such a thing as being too much. If you want to appeal to customers you have got to do this in a subtle way, rather than bombarding them with your business. Well-timed social media posts, regular communication and engagement and things like this will always work in your favour.

Well, it really can be as simple as that. Making your business more appealing to customers can be a struggle if you don’t know what you’re doing, but now you should at least have a starting point. We know that it’s not always going to be easy to keep the attention of customers, but you’ve just got to do your best and hope that it is enough. We wish you the very best of luck with this.