When and Where to Use Promotional Clothing for Maximum Impact

When it comes to advertising your brand through clothing, the possibilities are numerous, and the benefits include increased brand awareness, improved customer and client loyalty, and a strong sense of brand identity that’s easily recognisable within your industry. 

If you want to harness the power of promotional clothing as a powerful marketing tool for your brand, read on to find out when and where you should use it to have the maximum impact… 

Trade shows and exhibitions 

Not only does wearing your branded clothing at trade shows and industry exhibitions show that you’re professional, and mean business when it comes to your brand, but it also increases brand awareness. This triggers recognition in those who came into contact with you that day when they see something from your business in the future. 

Away days 

When we talk about away days, we mean any kind of day where your team gets together outside of work. This could be a corporate golf event, an activity day to blow off steam, or team-building sessions where bonds are fostered, and ideas brainstormed. 

Your team represents your brand, and promotional clothing can not only identify them, but also give them a sense of belonging, and pride in the company they work for. 

Giveaways 

Who doesn’t love a bit of free merch? Promotional clothing can form part of your giveaway packages, and giveaways themselves can extend the reach of your brand before your branded clothing has even been unwrapped.

Including a stylish branded garment, such as a hoodie or t-shirt, can make a giveaway appealing to get involved with, and with so many options available, you can tailor your branded clothing to your target audience, such as opting for branded golf clothing, for example!  

Staff uniforms 

One of the most obvious ways in which promotional clothing can make an impact is in the form of staff uniforms. Uniforms can set a standard for all staff, marking them out as representatives of your brand and demonstrating company culture, as well as making each team member part of a cohesive whole. 

Client gifts 

Whether you’re onboarding a new client or simply saying thank you to an existing one for their loyalty to your business, promotional clothing can make a fantastic gift for clients. Brand awareness opportunities are abundant when a client of yours wears something that sports your branding and logo, as it’ll be noticed by their peers, potentially earning you new business. 

If nothing else, promotional clothing can help simply lodge your business’s name and brand the minds of those who see it; you never know when they might need you in the future. 

Retail 

Nothing says customer loyalty like your very own patrons purchasing items of clothing with your logo on it; they’re proud to tell the world that they invest in you and your brand! Selling items of clothing with your branding on it is a great way to make a bit of extra money, all whilst increasing brand awareness through your customers, who are acting as brand ambassadors by wearing your merch.